Welcome to the new look web site for One In Ten. I hope that you like it. I have decided to create a company blog to look at digital video and content production today and to keep you all up to date with some of One In Ten’s projects.
I don’t think I could count the number of times I have been asked this question, “Why should I use video?” and balance that with a lot of people who seem to use video on their sites just because they can. It really is all abot content and audience. Not everything works in video and conversely many people forget that video is a visual format and they produce drawn out and bland content.
But there is no question that video in the IP domain, web, download, streaming etc, is well and truly here to stay.
Internet television is trumping digital video recorders as an on-demand device for the younger generation, according to the latest findings from research firm Solutions Research Group.
The study found that 70% of on line Americans in the 18- to 34-year-old demographic have watched TV on line at some point, compared to 36% who have viewed a show on a DVR or a TiVo. That suggests the young Web users will increasingly watch their shows on the Web rather than via traditional means.
In fact, the number of on line Americans watching television shows on the Web has doubled in the last two years. Half of Internet users in the U.S. have watched a TV show on the Web, up from one-quarter in the fall of 2006.
The data comes from a study conducted in November of 1,200 Americans age 12 and older.
So exactly how do you decide if video is right for you on your site? Well that is where One In Ten can help you. Just a few minutes on the phone with you is all it will take. The advice is free and realistic.
Why not contact us for a chat?
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